Hearing the voice of the market :  competitive advantage through crative use of market information. 

 - Boston:   Harvard,   1990.  
 - 288p. ;  21cm. 
<br/><br/> Includes bibliographical references and intex 
<br/><br/><label>ISBN: </label>0875842410 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Competition<br/>Decision making<br/>Industrial management<br/>Management<br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>6588