TY  - BOOK
AU  - Bowman,Cliff
ED  - Prentice Hall International Ltd
TI  - The essence of strategic management
SN  - 0132847388
U1  - 6584 
PY  - 1990///.
CY  - London: 
PB  - Prentice Hall International Ltd, 
KW  - COMPETITIVE STRATEGY
KW  - COMPORATE STRATEGY
KW  - EXECYTIVE MANAGEMENT
KW  - MANAGING STRATEGIG
KW  - Strategic management
N1  - Includes index
ER  -