TY  - BOOK
AU  - Feinberg,Fred M.
AU  - Kinnear,Thomas C.
AU  - Taylor,James R.
TI  - Modern marketing research: concepts, methods, and cases 
SN  - 9781133191018
U1  - 658.83 
PY  - 2013///.
CY  - Stamford: 
PB  - Cengage Learning, 
KW  - Marketing research
KW  - Case studies
N1  - Includes bibliography and index
ER  -