Feinberg, Fred M. <br/><br/>
Modern marketing research :  concepts, methods, and cases / 
Fred M. Feiinberg, Thomas C. Kinnear, James R. Taylor. 
 - 2nd ed. 
 - Stamford:   Cengage Learning,   2013.  
 - xxx, 689 p. :  tables ;  28 cm. 
<br/><br/>Includes bibliography and index. 
<br/><br/><label>ISBN: </label>9781133191018 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research<br/>Marketing research--Case studies
<br/><br/><label>Dewey Class. No.: </label>658.83