Wittink, Dick R. <br/><br/>
Halo effects in multi-attribute attitude models :  a caveat / 
Dick R. Wittink, Reiar Ness. 
 - Stanford:   Stanford University,   1976.  
 - 16 p. :  tables ;  28 cm. 
 - Technical report. 49 .
<br/><br/>Includes bibliography. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Econometrics
<br/><br/><label>Dewey Class. No.: </label>330.015195