TY  - BOOK
AU  - Shocker,Allan D.
AU  - Srinivasan,V.
TI  - Multi-attribute approaches for product concept evaluation and generation: a critical review 
T2  - Research paper. 326
U1  - 658.5 23
PY  - 1977///.
CY  - Stanford: 
PB  - Stanford University, 
KW  - Production management
N1  - Includes bibliography
ER  -