Shocker, Allan D. <br/><br/>
Multi-attribute approaches for product concept evaluation and generation :  a critical review / 
Allan D. Shocker, V. Srinivasan. 
 - Stanford:   Stanford University,   1977.  
 - 502 p. ;  28 cm. 
 - Research paper. 326 .
<br/><br/>Includes bibliography. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Production management
<br/><br/><label>Dewey Class. No.: </label>658.5