TY  - BOOK
AU  - Heeler,Roger M.
AU  - Ray,Michael L.
ED  - Stanford University
TI  - Measure validation in marketing
U1  - 658.8 22
PY  - 1971///.
CY  - Stanford: 
PB  - Stanford University, 
KW  - Marketing management
N1  - Includes bibliography
ER  -