Heeler, Roger M. <br/><br/>
Measure validation in marketing / 
Roger M. Heeler, Michael L. Ray. 
 - Stanford:   Stanford University,   1971.  
 - 33 p. ;  28 cm. 
 -  41 .
<br/><br/>Includes bibliography. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8