TY  - BOOK
AU  - Kotler,Philip
AU  - Armstrong,Gary M.
TI  - Principles of marketing
SN  - 9780137006694
U1  - 658.8 22
PY  - 2010///].
CY  - Upper Saddle River, N.J.: 
PB  - Prentice Hall, 
KW  - Marketing
N1  - Includes bibliographical references and indexes
ER  -