Kotler, Philip <br/><br/>
Principles of marketing / 
Philip Kotler, Gary Armstrong. 
 - 13th ed. 
 - Upper Saddle River, N.J.:   Prentice Hall,   [2010].  
 - xxiii, 613, [105] p. :  ill. (chiefly col.) ;  29 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9780137006694 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8