Nykiel, Ronald A. <br/><br/>
Marketing your business :  a guide to developing a strategic marketing plan / 
Ronald A. Nykiel. 
 - New York:   Best Business Books,   [2003].  
 - xvi, 311 p. :  ill. ;  22 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0789017695 0789017709 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making<br/>Marketing--Planning<br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.802