TY  - BOOK
AU  - Czinkota,Michael R.
AU  - Czinkota,Michael R.
AU  - Kotabe,Masaaki
AU  - Mercer,David
AU  - Kotabe,Masaaki
TI  - Marketing management: instructor’ manual 
SN  - 1577180100
U1  - 658.8 22
PY  - 1997///].
CY  - [Cambridge, MA]: 
PB  - Blackwell, 
KW  - Marketing management
ER  -