Czinkota, Michael R. Czinkota, Michael R. <br/><br/>
Marketing management :  instructor’ manual / 
Michael R. Czinkota, Masaaki Kotabe, David Mercer. 
 - [Cambridge, MA]:   Blackwell,   [1997].  
 - 316,  [73] p. ;  27 cm. 
<br/><br/><label>ISBN: </label>1577180100 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management<br/>Marketing management<br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8