TY  - BOOK
AU  - Kerin,Roger A.
AU  - Kerin,Roger A.
AU  - Peterson,Robert Allen
AU  - Peterson,Robert A.
TI  - Strategic marketing problems: cases and comments 
SN  - 0130276618
U1  - 658.802 22
PY  - 2001///].
CY  - Upper Saddle River, N.J.: 
PB  - Prentice Hall, 
KW  - Marketing
KW  - Decision making
KW  - Case studies
KW  - Management
KW  - Marketing management
N1  - Includes bibliographical references and indexes
ER  -