Massy, William F. <br/><br/>
Planning in marketing :  a selected bibliography. 

 - Cambridge, Massachusetts:   M.I.T. Press,   [1963].  
 - viii, 56 p. ;  23 cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management<br/>Marketing<br/>Planning
<br/><br/><label>Dewey Class. No.: </label>658.4012