TY  - BOOK
AU  - Levitt,Theodore
TI  - The marketing imagination
SN  - 0029188407
U1  - 658.8 21
PY  - 1983///].
PY  - 1983///
CY  - New York: , London
PB  - Free Press, , Collier Macmillan
KW  - Marketing
N1  - Includes index
ER  -