Levitt, Theodore  1925-2006 <br/><br/>
The marketing imagination / 
Theodore Levitt. 
 - New York:   London  Free Press,   Collier Macmillan  [1983].   c1983 
 - xv, 203 p. ;  25 cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>0029188407 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8