TY  - BOOK
AU  - Stapleton,John
TI  - How to prepare a marketing plan
SN  - 0566022885
U1  - 658.802 21
PY  - 1982///].
CY  - [Aldershot, Hampshire]: 
PB  - Gower, 
KW  - Marketing
KW  - Decision making
KW  - Planning
KW  - Marketing management
N1  - Includes index
ER  -