TY  - BOOK
AU  - Turnbull,Peter W.
TI  - Strategy & analysis in product development
SN  - 0861760840
U1  - 658.575 21
PY  - 1981///].
CY  - [Bradford]: 
PB  - [MCB], 
KW  - Product management
N1  - Includes bibliography
ER  -