TY  - BOOK
AU  - Boyd,Harper W.
AU  - Fryburger,Vernon
AU  - Westfall,Ralph L.
TI  - Cases in advertising management
T2  - McGraw-Hill series in marketing and advertising
U1  - 659.11 21
PY  - 1964///].
CY  - New York: 
PB  - McGraw-Hill, 
KW  - Advertising
KW  - Case studies
N1  - Includes index
ER  -