Boyd, Harper W. <br/><br/>
Cases in advertising management / 
Harper W. Boyd, Jr., Vernon Fryburger, Ralph Westfall. 
 - New York:   McGraw-Hill,   [1964].  
 - xi, 426 p. :  illus., ports., maps, diagrs., tables ;  23 cm. 
 - McGraw-Hill series in marketing and advertising .
<br/><br/>Includes index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Case studies
<br/><br/><label>Dewey Class. No.: </label>659.11