TY  - BOOK
AU  - Skinner,Richard N.
TI  - Launching new products in competitive markets
SN  - 0304290823
U1  - 658.83 21
PY  - 1972///].
CY  - London: 
PB  - Cassell / Associated Business Programmes, 
KW  - Marketing
KW  - New products
N1  - Includes index
ER  -