Skinner, Richard N. <br/><br/>
Launching new products in competitive markets / 
R.N. Skinner. 
 - London:   Cassell / Associated Business Programmes,   [1972].  
 - vii,184p :  ill. ;  24cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>0304290823 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>New products
<br/><br/><label>Dewey Class. No.: </label>658.83