TY  - BOOK
ED  - Institute of Bankers (Great Britain)
TI  - The marketing of bank services: based on the Institute of Bankers' Seminar held at Christ's College, Cambridge, 5-11 September 1971
U1  - 658.913321 21
PY  - 1971///.
CY  - London: 
PB  - Institute of Bankers, 
KW  - Bank marketing
KW  - Congresses
N1  - Includes bibliographical references
ER  -