The marketing of bank services :  based on the Institute of Bankers' Seminar held at Christ's College, Cambridge, 5-11 September 1971. 

 - London:   Institute of Bankers,   1971.  
 - [5], 110 p. ;  21 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Bank marketing--Congresses
<br/><br/><label>Dewey Class. No.: </label>658.913321