TY  - BOOK
AU  - Hart,Norman A.
AU  - Stapleton,John
ED  - CAM Foundation
ED  - Institute of Marketing
TI  - Glossary of marketing terms
SN  - 0434918601
U1  - 658.8003 21
PY  - 1977///].
CY  - London: 
PB  - Heinemann, 
KW  - Marketing
KW  - Dictionaries
N1  - Published on behalf of the Institute of Marketing and the CAM Foundation
ER  -