Hart, Norman A. <br/><br/>
Glossary of marketing terms / 
Norman A. Hart, John Stapleton. 
 - London:   Heinemann,   [1977].  
 - 156 p. ;  19 cm. 
<br/><br/> Published on behalf of the Institute of Marketing and the CAM Foundation. 
<br/><br/><label>ISBN: </label>0434918601 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Dictionaries
<br/><br/><label>Dewey Class. No.: </label>658.8003