TY  - BOOK
AU  - Dichter,Ernest
TI  - Handbook of consumer motivations: the psychology of the world of objects 
T2  - McGraw-Hill series in marketing and advertising
U1  - 658.83 21
PY  - 1964///].
CY  - New York: 
PB  - McGraw-Hill, 
KW  - Motivation research (Marketing)
N1  - Includes bibliography and index
ER  -