Dichter, Ernest  1907-1991 <br/><br/>
Handbook of consumer motivations :  the psychology of the world of objects / 
Ernest Dichter. 
 - New York:   McGraw-Hill,   [1964].  
 - xvi, 486 p. :  ill. ;  21 cm. 
 - McGraw-Hill series in marketing and advertising .
<br/><br/>Includes bibliography and index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Motivation research (Marketing)
<br/><br/><label>Dewey Class. No.: </label>658.83