Brassington, Frances <br/><br/>
Principles of marketing / 
Frances Brassington, Stephen Pettitt. 
 - 4th ed. 
 - Harlow:   Prentice Hall,   2006.  
 - xxxi, 1264 p. ;  27 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0273695592 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8