Financial dimensions of marketing :  a source book / 
compiled by Richard M.S. Wilson. 
 - [London]:   Macmillan in associaton with the Institute of Cost and Management Accountants,   [1981].  
 - 2 v. :  ill. ;  25 cm. 
 - Macmillan/I.C.M.A. series .
<br/><br/>Includes bibliography and index. 
<br/><br/><label>ISBN: </label>0333257413 0333257421 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making<br/>Marketing--Finance
<br/><br/><label>Dewey Class. No.: </label>658.15