TY  - BOOK
AU  - Wills,Gordon
AU  - Hayhurst,Roy
AU  - Midgley,David
TI  - Creating and marketing new products: viewpoints of leading authorities 
SN  - 0258969008
U1  - 658.575 21
PY  - 1973///].
CY  - London: 
PB  - Crosby Lockwood Staples, 
KW  - Marketing
KW  - New products
N1  - Includes bibliographical references
ER  -