Creating and marketing new products :  viewpoints of leading authorities / 
collated and edited by Gordon Wills, Roy Hayhurst, David Midgley. 
 - London:   Crosby Lockwood Staples,   [1973].  
 - [9], 484 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0258969008 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>New products
<br/><br/><label>Dewey Class. No.: </label>658.575