TY  - BOOK
AU  - Reidenbach,R.Eric
AU  - Grubbs,M.Ray
TI  - Developing new banking products: a manager's guide 
SN  - 0132046032
U1  - 332.17 21
PY  - 1987///].
CY  - Englewood Cliffs, N.J.: 
PB  - Prentice-Hall, 
KW  - Banks and banking
KW  - Customer services
N1  - Includes bibliographical references and index
ER  -