Reidenbach, R. Eric <br/><br/>
Developing new banking products :  a manager's guide / 
R. Eric Reidenbach, M. Ray Grubbs. 
 - Englewood Cliffs, N.J.:   Prentice-Hall,   [1987].  
 - xii, 206 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0132046032 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Banks and banking--Customer services
<br/><br/><label>Dewey Class. No.: </label>332.17