Rapp, Stan <br/><br/>
The great marketing turnaround :  the age of the individual - and how to profit from it / 
Stan Rapp, Tom Collins. 
 - Englewood Cliffs:   Prentice-Hall,   [1990].  
 - xii, 336 p. ;  24 cm. 
<br/><br/>Includes bibliography and index. 
<br/><br/><label>ISBN: </label>0133655601 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Marketing<br/>Sales promotion
<br/><br/><label>Dewey Class. No.: </label>658.8