TY  - BOOK
AU  - Baker,Michael John
AU  - McTavish,Ronald
TI  - Product policy and management
T2  - Macmillan studies in marketing management
SN  - 0333192885
U1  - 658.5 21
PY  - 1983///].
CY  - [London]: 
PB  - Macmillan, 
KW  - New products
KW  - Management
KW  - Product management
N1  - Includes bibliographical references and index
ER  -