Baker, Michael John <br/><br/>
Product policy and management / 
Michael J. Baker, Ronald McTavish. 
 - [London]:   Macmillan,   [1983].  
 - x, 182 p. :  tables ;  23 cm. 
 - Macmillan studies in marketing management .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0333192885 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products--Management<br/>Product management
<br/><br/><label>Dewey Class. No.: </label>658.5