TY  - BOOK
AU  - Britt,Steuart Henderson
AU  - Boyd,Harper W.
TI  - Marketing management and administrative action
T2  - McGraw-Hill series in marketing and advertising
U1  - 658.8 21
PY  - 1968///].
CY  - New York: 
PB  - McGraw-Hill, 
KW  - Marketing management
N1  - Includes bibliographical references and index
ER  -