Britt, Steuart Henderson  1907-1979 <br/><br/>
Marketing management and administrative action / 
Steuart Henderson Britt, Harper W. Boyd, Jr. 
 - 2nd ed. 
 - New York:   McGraw-Hill,   [1968].  
 - xvi, 772 p. :  ill. ;  24cm. 
 - McGraw-Hill series in marketing and advertising .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8