TY  - BOOK
AU  - Starch,Daniel
TI  - Measuring advertising readership and results: Daniel Starch
U1  - 659.1 21
PY  - 1966///].
CY  - New York: 
PB  - McGraw-Hill, 
KW  - Advertising
KW  - Research
N1  - Includes index
ER  -