Starch, Daniel  1883- <br/><br/>
Measuring advertising readership and results :  Daniel Starch. 

 - New York:   McGraw-Hill,   [1966].  
 - xi, 270 p. ;  24 cm. 
<br/><br/>Includes index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Research
<br/><br/><label>Dewey Class. No.: </label>659.1