Morse, Stephen <br/><br/>
The practical approach to marketing management / 
Stephen Morse. 
 - London:   McGraw-Hill,   [1967].  
 - 256 p. ;  22 cm. 
<br/><br/>Includes bibliography and index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8