TY  - BOOK
AU  - Cardozo,Richard N.
TI  - Product policy: cases and concepts 
T2  - Addison-Wesley marketing series
SN  - 0201008882
U1  - 658.5 21
PY  - 1979///].
CY  - Reading, Massachusetts: 
PB  - Addison-Wesley Pub. Co., 
KW  - Product management
KW  - Case studies
N1  - Includes bibliographies
ER  -