TY  - BOOK
AU  - Laric,Michael V.
AU  - Stiff,Ronald
TI  - Marketing management: analysis using spreadsheets 
SN  - 0135562422
U1  - 658.800285536 21
PY  - 1988///].
CY  - Englewood, N.J.: 
PB  - Prentice-Hall, 
KW  - Electronic spreadsheets
KW  - Marketing
KW  - Decision making
KW  - Data processing
KW  - Marketing management
N1  - Includes index
ER  -