Laric, Michael V. <br/><br/>
Marketing management :  analysis using spreadsheets / 
Michael V. Laric and Ronald Stiff. 
 - Englewood, N.J.:   Prentice-Hall,   [1988].  
 - ix, 125 p. :  ill. ;  24 cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>0135562422 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Electronic spreadsheets<br/>Marketing--Decision making--Data processing<br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.800285536