TY  - BOOK
AU  - Coulson-Thomas,Colin
ED  - Institute of Marketing
TI  - Marketing communications
T2  - The Institute of Marketing series
SN  - 0434919306
U1  - 658.8 21
PY  - 1983///].
CY  - London: 
PB  - Heinemann, 
KW  - Communication in marketing
N1  - Includes bibliography and index
ER  -