TY  - BOOK
AU  - Hisrich,Robert D.
AU  - Peters,Michael P.
TI  - Marketing a new product: its planning, development, and control 
SN  - 0805341021
U1  - 658.8 21
PY  - 1978///].
CY  - Menlo Park, California: 
PB  - Benjamin/Cummings Pub. Co., 
KW  - Marketing
KW  - New products
KW  - Product management
N1  - Includes bibliographies and indexes
ER  -