Terpstra, Vern

International marketing / Vern Terpstra, Ravi Sarathy. - 8th ed. - Fort Worth: Dryden Press, [2000]. - xxv, 753 p. : ill., maps ; 29 cm. - The Dryden Press series in marketing .

Includes bibliographical references and indexes.

0030211123


Export marketing--Management

658.848